The Brief
QED is a mechanical engineering company who specialise in supplying and installing Surge Control Systems to the water and wastewater sector. The company has over thirty years of engineering expertise and has developed its own unique range of highly successful products.
The success of QED over the last thirty years has been mainly through word-of-mouth and reputation, but the company is now looking to expand. QED approached HC Marketing to overhaul their existing website, as it was out-dated, difficult to update and was not creating any sales leads. QED also needed advice on SEO and setting up their social media platforms.
One of the main issues faced by QED is that potential customers often did not understand the how critical Surge Control Systems are to protecting a water network. So our strategy needed to be to educate customers and position QED as a thought leader in this niche sector.
The Solution
HC Marketing conducted a thorough audit of QED’s brand, customers and competition. Although they have a large product range, we identified that over 80% of their profit was coming from Surge Vessels, so our strategy was to focus on this product. We changed QED’s URL to a product lead address, which instantly improved their Google listing and gave them the top spot in this sector.
HC Marketing designed QED an interactive website that was packed full of valuable and engaging educational resources. We also included information and links to independent research projects that backed up our product claims. To encourage customer interactions we created an ‘Ask the experts’ section, which has proven valuable for leads.
As the website was going to need regularly updating we recommended a Word Press website, which is user friendly and intuitive to use. We also set up QED’s social media platforms and gave them guidance on how to run campaigns.
